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Title   Case Studies for Organizational Communication Understanding Communication Processes 

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Author   KEYTON & SHOCKLEY-ZALABAK  ISBN   9781931719612  Add to shopping cart   
Publisher   Roxbury  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Communicatio  Terms and conditions
Edition   2/2006 Type   Go back
Publication Year    
Subject   Business communication & presentation 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Drs. Keyton and Shockley-Zalabak have collected 40 compelling, accessible cases that use verbal, nonverbal, written, and electronic channels in multiple contextual settings. The cases cover formal and informal communication practices in a wide variety of organizational topics and processes, offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital organizational issues and dilemmas. As a significant feature, an introductory case with margin notes provides a sample of how to read and analyze a case study. The cases are open-ended and highly readable, allowing students to test their knowledge and analytical skills by developing alternatives for satisfying the "real-life" problems presented--and should lead to lively in-class discussions. Several cases--for instance, virtual communication and emotional labor--touch on cutting-edge areas of interest within organizational communication. The Second Edition adds 13 new cases, addressing issues such as managing a merger, virtual leaders, and supervisor-subordinate relationships. A detailed Case Content Index is also provided, allowing instructors to quickly identify the numerous conceptual areas embedded in the cases. Additionally, a comprehensive password-protected Instructor's Manual and six cases from the First Edition are all available on the book’s dedicated website.

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