ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $0.00

Title   Cold Cash for Warm Hearts 101 Best Social Marketing Initiatives 

ubiq Price: $0.00

Author   STECKEL ET AL  ISBN   9781892696328  Add to shopping cart   
Publisher   Unallocated  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1 Type   Gen Floor Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This book is the most complete compendium of cause-related marketing ideas in print. Dr. Steckel and his team have compiled hundreds of ideas that corporations and nonprofits have used successfully. The initiatives feature partnerships that Dr. Steckel helped to forge during the past 20 years. Marketing, advertising, fundraising, fund development and other creative professionals will find the "idea yeast" here to develop outstanding cause-related marketing plans. This is not a "how-to," but rather a valuable reference guide and creativity booster. The strategies can be employed separately, as a whole, or in combination with an organization's existing initiatives. All of the strategies serve the needs of both the nonprofit organization and its for-profit partner. They are clearly and concisely explained under the headings of Strategy, Underlying Value, Components, and Execution. An extensive index helps the reader find ideas and strategies by name or by subject.

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
[email protected]