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Title Details

RRP / List Price: $97.95

Title   Dynamics in International Strategy 

ubiq Price: $97.95

Author   SEGAL HORN  ISBN   9781861520159  Add to shopping cart   
Publisher   Thomson Learning  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   1/1999 Type   Go back
Publication Year    
Subject   Business strategy 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Many business decisions are taken in an international context and frequently involve managing across borders. This text covers the development of international trade; the role of multinationals in international trade; and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment. The book addresses both international strategy formulation and the problems of international strategy implementation. It explains the strategic alternatives given to an organization when it extends its activities across borders and shows how, ultimately, international strategy affects us all.

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