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Title Details

RRP / List Price: $99.00

Title   Advertising & Promotion 

ubiq Price: $89.10

Author   HACKLEY C  ISBN   9781849201469  Add to shopping cart   
Publisher   Sage Publications  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   2 Type   Gen Floor Go back
Publication Year   2009 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This is the eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. This edition includes: a stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling; expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0 , mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation; a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result; and a companion website featuring a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

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