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Title Details

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Title   50 Management Ideas You Really Need to Know 

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Author   RUSSEL-WALLING E  ISBN   9781847240095  Add to shopping cart   
Publisher   Quercus  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Management  Terms and conditions
Edition   1 Type   Gen Floor Go back
Publication Year   2008 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis The fourth title in the "Quercus Ideas You Really Need to Know" series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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