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Title Details

RRP / List Price: $29.99

Title   Alpha Dogs How Political Spin Became A Global Business 

ubiq Price: $26.99

Author   HARDING J  ISBN   9781843548683  Add to shopping cart   
Publisher   Atlantic Books  Group   Sci/Hum. View shopping cart
Binding   Paperback Category   Politics  Terms and conditions
Edition   1/2009 Type   Go back
Publication Year   2009 
Subject   Biography: historical, political & military 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Full of fierce intrigue and disastrous miscalculations, "Alpha Dogs" introduces the small and extraordinary group of men who invented modern politics and made 'spin' global. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. "Alpha Dogs" charts the creation of a new style of political campaigning and its triumph across the world.

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