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Title Details

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Title   Advertising : Integrated Marketing Communication Perspective+ Connect Online 

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Author   BELCH / BELCH / KERR / POWELL  ISBN   9781743075678  Add to shopping cart   
Publisher   McGraw-Hill  Group   Commerce/Law View shopping cart
Binding   Pack Category   Marketing  Terms and conditions
Edition   3 Type   Go back
Publication Year   2014 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Belch, Belch, Kerr and Powell provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers.

All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.

A wealth of online resources enable students to test their own knowledge of core concepts and apply the theory in practical exercises. With a pre-paid AdForum subscription students can stay completely up to date with latest and best examples of integrated marketing communications from industry.

Featured in the December 2014 Business Books newsletter
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