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Title Details

RRP / List Price: $49.99

Title   Advertising & the Mind of the Consumer What Works What Doesnt & Why 

ubiq Price: $44.99

Author   SUTHERLAND M  ISBN   9781741755992  Add to shopping cart   
Publisher   Allen & Unwin  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   3/RE Type   Go back
Publication Year   2008 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.

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