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Title   10 Rules for Strategic Innovators 

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Author   GOVINDARAJAN & TRIMBLE  ISBN   9781591397588  Add to shopping cart   
Publisher   Harvard Business School Press  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Business Ref  Terms and conditions
Edition   1/2006 Type   Go back
Publication Year   2005 
Subject   Ownership & organization of enterprises 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This book offers a practical framework for launching successful new growth businesses within an established organisation. One of the toughest challenges any manager can face is to execute an all-new business model inside a successful old one. But, at the same time, companies that don't explore new avenues for growth will eventually stagnate and die. "Ten Rules for Strategic Innovators" offers a comprehensive, practical guide to launching such "strategic experiments" successfully - including which parts of the core business to leave behind, which to borrow and which parts of the new business will have to be learned from scratch.

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