ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $0.00

Title   Global Firms & Emerging Markets in an Age of Anxiety 

ubiq Price: $0.00

Author   PRASAD & GHAURI  ISBN   9781567204216  Add to shopping cart   
Publisher   Greenwood Press  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Int Business  Terms and conditions
Edition   1 Type   Go back
Publication Year   2004 
Subject   International business 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Illuminates the challenges faced by global firms doing business in those developing countries that have attained the status of emerging markets The terrorist attacks of 9/11 ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, shifting geopolitical conditions in the developing world have become more crucial than ever to grasp if the world's multinationals - whether of American, British, European, or Japanese origin - are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses. Addresses issues confronting international business post-9/11 Contributions from scholars with decades of consulting experience along with fresh ideas and new research

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
[email protected]