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Title Details

RRP / List Price: $138.99

Title   International Business : The New Realities 

ubiq Price: $133.43

Author   CAVUSGIL / KNIGHT / REISENBERGER / RAMMAL  ISBN   9781486011049  Add to shopping cart   
Publisher   Pearson Education  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   2 Type   Go back
Publication Year   2014 
Subject   Business & management 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise.

International Business 2nd Australasian edition: The New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.

The second edition of International Business features 10 new in-depth case studies specially created for this edition.

Featured in the September 2014 Business Books Newsletter.
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