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Title   Brand Vandals : Reputation Wreckers and How to Build Better Defences 

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Author   EARL Steve  ISBN   9781472905208  Add to shopping cart   
Publisher   Bloomsbury  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2013 Type   Gen Floor Go back
Publication Year   2013 
Subject   Public relations 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and wilfully cause lasting reputational damage. For the organisation, engagement isn’t an option - it’s a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by re-tooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?

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