ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $0.00

Title   Advertising as Multilingual Communication 

ubiq Price: $0.00

Author   KELLY HOLMES  ISBN   9781403917256  Add to shopping cart   
Publisher   Palgrave-Springer  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2005 Type   Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
[email protected]