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Title Details

RRP / List Price: $92.95

Title   CB 7 

ubiq Price: $83.66

Author   BABIN Barry / HARRIS Eric  ISBN   9781305403222  Add to shopping cart   
Publisher   Cengage Learning  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   7 Type   Go back
Publication Year   2015 
Subject   Market research 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

Featured in the June 2015 Business Books newsletter
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