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Title Details

RRP / List Price: $119.99

Title   E-Commerce 2017 : Business Technology Society : Global Edition 

ubiq Price: $115.19

Author   LAUDON Kenneth / TRAVER Carol Guercio  ISBN   9781292211688  Add to shopping cart   
Publisher   Pearson Education  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Infosys/Opsm  Terms and conditions
Edition   13 Type   Go back
Publication Year   2017 
Subject   E-commerce: business aspects 
Stock Status   Currently in stock 
Order Status   Not currently on order 
Synopsis Laudon's E-commerce 2017: Business, Technology, Society emphasises three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in todays tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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