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Title Details

RRP / List Price: $119.99

Title   International Business : The Challenges of Globalization : Global Edition 

ubiq Price: $115.19

Author   WILD John / WILD Kenneth  ISBN   9781292095042  Add to shopping cart   
Publisher   Prentice Hall  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   8 Type   Go back
Publication Year   2015 
Subject   International business 
Stock Status   Currently in stock 
Order Status   Not currently on order 
Synopsis International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Featured in the May 2015 Business Books newsletter
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