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Title Details

RRP / List Price: $126.99

Title   Advertising & IMC Principles and Practice Global Edition 

ubiq Price: $121.91

Author   MORIARTY / MITCHELL / WELLS  ISBN   9781292017396  Add to shopping cart   
Publisher   Pearson Education  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   10 Type   Go back
Publication Year   2014 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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