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Title Details

RRP / List Price: $172.95

Title   Advertising and Integrated Brand Promotion 

ubiq Price: $155.66

Author   O'GUINN / ALLEN / SMENIK / SCHEINBAUM  ISBN   9781285187815  Add to shopping cart   
Publisher   South-Western  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   7 Type   Go back
Publication Year   2014 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Show your students how good advertising is the result of hard work and careful planning with the exciting new Advertising and Integrated Brand Promotion, 7th edition from leading authors Thomas O'Guinn, Chris Allen, Richard Semenik and Angeline Close.

This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.

A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalisation and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice as the book's content follows the same process as an actual advertising agency.

Featured in the September 2014 Business Books newsletter.
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