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Title Details

RRP / List Price: $93.99

Title   Destination Marketing : Essentials 

ubiq Price: $84.59

Author   PIKE Steven  ISBN   9781138912908  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   2 Type   Go back
Publication Year   2015 
Subject   Service industries 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Featured in the July 2016Commerce Newsletter.
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