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Title Details

RRP / List Price: $259.00

Title   Destination Marketing : An International Perspective 

ubiq Price: $233.10

Author   KOZAK Metin  ISBN   9781138855892  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Tourism  Terms and conditions
Edition   1 Type   Go back
Publication Year   2015 
Subject   Sales & marketing 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This work advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

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