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Title Details

RRP / List Price: $93.99

Title   Consumer Behaviour in Tourism : An International Perspective 

ubiq Price: $84.59

Author   SWARBROOKE John / HORNER Susan  ISBN   9781138013391  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   3 Type   Go back
Publication Year   2016 
Subject   Tourism industry 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.

Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

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