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Title Details

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Title   Advertising in the Age of Persuasion : Building Brand America 1941-1961 

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Author   SPRING Dawn  ISBN   9781137347176  Add to shopping cart   
Publisher   Palgrave-Springer  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2013 Type   Go back
Publication Year   2013 
Subject   Social & cultural history 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organised religion. Their goal was nothing less than an American-led global consumer order, supported by advertising-based media, in which brands took precedence over the corporations that owned them, and advertising, propaganda, and public relations became indistinguishable. This eye-opening history traces the remarkable story of how advertisers sought to ensure that they remained significant players in the post-war global order. Author Dawn Spring traces the efforts of key players such as Kodak, J. Walter Thompson, and Radio Free Europe to build relationships across multiple sectors and develop the broad-based and influential media infrastructure that continues to undergird America’s global presence today.

Featured in the November 2013 Business Books Newsletter Etc To receive this newsletter regularly please email us with your name and contact details.

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