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Title Details

RRP / List Price: $81.99

Title   Monetizing Your Data : A Guide to Turning Data into Profit-Driving Strategies and Solutions 

ubiq Price: $73.79

Author   ROMAN WELLS Andrew / WILLIAMS CHIANG Kathy  ISBN   9781119356240  Add to shopping cart   
Publisher   John Wiley & Sons  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Infosys/Opsm  Terms and conditions
Edition   1 Type   Go back
Publication Year   2017 
Subject   Management & management techniques 
Stock Status   Not currently in stock - contact store for availability 
Order Status   On order - buy now and we'll send it to you when it arrives 
Synopsis Transforming data into revenue generating strategies and actions Organizations are swamped with data collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns.

The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way.

Featured in the October 2017Business Newsletter.
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