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Title Details

RRP / List Price: $48.99

Title   Access to Asia Your Multicultural Guide to Building Trust Inspiring Respect and Creating Long-Lasting Business Relatio 

ubiq Price: $44.09

Author   SCHWEITZER Sharon  ISBN   9781118919019  Add to shopping cart   
Publisher   John Wiley & Sons, Ltd  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Communicatio  Terms and conditions
Edition   1 Type   Go back
Publication Year   2015 
Subject   Business communication & presentation 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This handbook provides US Americans with detailed awareness of their own cultural habits of thinking and behavior and pinpoints those that they are most likely to meet in key Asian partners. Its extensive information, essential as a starting point for doing business together, serves as a compass for the reader, stimulating informed curiosity and questioning in real-life contexts." Dr. George F. Simons, world-wide consultant, founder, author and editor-in-chief of diversophy® intercultural training games, France "Unlike typical regional business guides, Access to Asia focuses on the deeper side of cultural understanding. It goes beyond rules and facts and helps the reader make sense of the often subtle, yet profound, cultural differences found in Asia something thats critical for building successful relationships.

Sharon Schweitzer understands that cultural understanding is not just a set of techniques to use, facts to learn, or rules to follow. By learning the cultural perspective of others, we explore the hidden parts of our cultural self. Access to Asia provides a great starting point for this profoundly satisfying journey." Joseph Shaules, director, Japan Intercultural Institute, Author of The Intercultural Mind: Connecting Culture, Cognition and Global Living, Tokyo, Japan "In a world of highly commoditized products and services, differentiation often comes in the form of human connection. At our core, we humans are remarkably similar. We all care about family, share anxieties, and aspire to greatness, although our definitions may vary. Our cultural norms and beliefs are the gateway to our hearts. Access to Asia is a must read for anyone seeking to understand the cultures of Asia. Sharons practical approach offers a fast track to insider status in some of the most exciting economies of our day. Culture does matter!" Stig Nybo, President, U.S. Retirement Strategy, Transamerica Retirement Solutions, Award Winning Author of Transform Tomorrow: Awakening the Super Saver in Pursuit of Retirement Readiness

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