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Title Details

RRP / List Price: $40.99

Title   Anticipate : Knowing What Customers Need Before They Do 

ubiq Price: $36.89

Author   TOBE Jeff / THOMAS Bill  ISBN   9781118356913  Add to shopping cart   
Publisher   John Wiley & Sons  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   - Type   Go back
Publication Year   2012 
Subject   Customer services 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Design and implement the ideal customer experience

"Anticipate" provides business readers--across industries--a practical how-to model for taking their customer experience to the next level. Much of the discussion on customer experience has centered on the hospitality or retail industries, analyzing customer experience at Disney, Starbucks, and Nordstrom. "Anticipate" focuses on how to deliver excellent service for manufacturing businesses, financial services organizations, non-profits, and more. Executives and entrepreneurs get proven guidance on how to move beyond satisfied customers to create customer enthusiasts, based on experience, to generate the highest return. Explains proprietary methods--such as the Customer Focus Maturity Model and the Value Chain Labs--teach readers how to develop a customer/supplier relationship that helps both sides anticipate where they need to go Authors Jeff Tobe and Bill Thomas have guided such companies as Kraft Foods, General Motors Corporation, AT&T, Marriott, and many more esteemed organizations in delivering the ideal customer experience

"Anticipate" will guide you to partner with and walk alongside a customer to build an ideal experience together and enjoy the profits of partnership.

Featured in the February 2013 Business / IT newsletter.
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