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Title   Keyword Intelligence : Keyword Research for Search Social and Beyond 

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Author   JONES Ron  ISBN   9781118061831  Add to shopping cart   
Publisher   John Wiley & Sons  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Infosys/Opsm  Terms and conditions
Edition   1/2011 Type   Go back
Publication Year   2011 
Subject   Sales & marketing 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.* Boasts detailed how-to information from one of the world's leading keyword research experts* Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page* Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results* Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts* Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

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