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Title Details

RRP / List Price: $197.95

Title   Advertising Promotion and Other Aspects of Integrated Marketing Communications 

ubiq Price: $178.16

Author   SHIMP Terrence / ANDREWS Craig  ISBN   9781111580216  Add to shopping cart   
Publisher   South-Western  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   9 Type   Go back
Publication Year   2012 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

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