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Title Details

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Title   International Business Strategy 

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Author   VERBEKE Alain  ISBN   9781107683099  Add to shopping cart   
Publisher   Cambridge University Press  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   2/2013 Type   Go back
Publication Year   2013 
Subject   International business 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Featured in the July 2013 Business Books newsletter.
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