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Title Details

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Title   Basic Marketing Marketing in the 3rd Millenuim 

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Author   ROSE P  ISBN   9780864694607  Add to shopping cart   
Publisher   Dunmore Press  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   6/2004 Type   Gen Floor Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This revised and updated Australasian edition of Basic Marketing describes well proven marketing theories, taking into account the realities of today’s difficult marketplace. This book is used in polytechnics, TAFE colleges, colleges of advanced education and universities in Australia and New Zealand. It also serves the needs of people in business who wish to gain a general understanding of the principles of marketing as practised in New Zealand and Australia.

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