ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $0.00

Title   Beyond Buzz 1st Edition 

ubiq Price: $0.00

Author   KELLY L  ISBN   9780814473832  Add to shopping cart   
Publisher   AMACOM  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2007 Type   Go back
Publication Year   2007 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
[email protected]