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Title Details

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Title   Chocolate Fortunes The Battle for the Hearts Minds & Walletsof Chinas Consumers 

ubiq Price: $0.00

Author   ALLEN L  ISBN   9780814414323  Add to shopping cart   
Publisher   AMACOM  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Int Business  Terms and conditions
Edition   1 Type   Go back
Publication Year   2009 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.

Featured in the September 2009 Business Books newsletter.
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