ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $0.00

Title   Advanced Theory & Practice in Sport Marketing 

ubiq Price: $0.00

Author   SCHWARZ & HUNTER  ISBN   9780750684910  Add to shopping cart   
Publisher   Butterworth-Heinemann  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1 Type   Go back
Publication Year   2008 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, "Advanced Theory and Practice in Sport Marketing" goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing."Advanced Theory and Practice in Sport Marketing" also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional. Practitioner interviews accompanying every chapter teams practical advice with high level sports marketing theory. Each chapter includes chapter outlines, chapter objectives, a glossary, ethical and global case studies plus PowerPoint slides and an electronic test bank available online to accelerate learning. It delves into advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics, and more.

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
[email protected]