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Title Details

RRP / List Price: $79.99

Title   Culinary Taste Consumer Behaviour in the International Restaurant Sector 

ubiq Price: $71.99

Author   SLOAN D  ISBN   9780750657679  Add to shopping cart   
Publisher   Butterworth-Heinemann  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   1/2004 Type   Go back
Publication Year    
Subject   Hotel & catering trades 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Approaching its subject from a multitude of angles, this book provides an insight into the nature of culinary taste as expressed in commercial restaurant settings. The influence on culinary taste by a variety of factors, including the media, gender issues, health issues, marketing and geography, is explored, and the way that these factors can be translated into successful business in industry is considered.
Contents:
Introduction (Sloan); Social Determinism (Seymour); Individualisation (Sloan); Gender (Wood); Lifestyle Media (Randall); Healthy Lifestyles (Fouille);; Changing tastes for wine (Demossier); Geographical Location (Bell); Fashion (Finkelstein); Industry Practice (Brookes); The Taste of Youth (Randall, Morrison and Lashley); Culinary Heritage (Sloan); Conclusion (Sloan)

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