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Title Details

RRP / List Price: $102.00

Title   Cross Cultural Behaviour in Tourism Concepts & Anaylsis 

ubiq Price: $91.80

Author   REISINGER & TURNER  ISBN   9780750656689  Add to shopping cart   
Publisher   Butterworth-Heinemann  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   1/2002 Type   Go back
Publication Year   2002 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the statistical tools available to analyse cross-cultural behaviour and how to use them to your advantage.Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for market share. After all, these cultural characteristics are all part of the destination package - consumers visit different countries specifically for this reason.This study should be relevant to those in the following areas of industry: tourism (illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation); marketing (an understanding of the cultural background of a destination is vital to formulate successful marketing strategies); management (provides examples on how cultures influence tourist behaviour and decision-making and should help managers to develop cross-cultural skills in dealing with tourists from diverse cultural backgrounds); international business (provides the strategies that today's business professionals need to work effectively within multicultural environments).

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