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Title Details

RRP / List Price: $89.99

Title   Entrepreneurship in the Hospitality Tourism & Leisure Industries 

ubiq Price: $80.99

Author   MORRISON ET AL  ISBN   9780750640978  Add to shopping cart   
Publisher   Butterworth-Heinemann  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   1/1998 Type   Go back
Publication Year   1998 
Subject   Tourism industry 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function.

Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

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