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Title Details

RRP / List Price: $44.99

Title   8 Steps To Strategic Success : Unleashing The Power Of Engagement 

ubiq Price: $40.49

Author   VAN DEN BERG Gerban / PIETERSMA Paul  ISBN   9780749469191  Add to shopping cart   
Publisher   Kogan Page  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Management  Terms and conditions
Edition   1/2014 Type   Gen Floor Go back
Publication Year   2014 
Subject   Business strategy 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis

All organisations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.

Featured in the Jan / Feb 2014 Business Books newsletter. To receive this newsletter regularly please email us with your name and contact details.

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