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Title Details

RRP / List Price: $76.00

Title   Adland : A Global History of Advertising 

ubiq Price: $68.40

Author   TUNGATE Mark  ISBN   9780749464318  Add to shopping cart   
Publisher   Kogan Page  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2013 Type   Gen Floor Go back
Publication Year   2013 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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