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Title Details

RRP / List Price: $84.00

Title   Business to Business Market Research 

ubiq Price: $75.60

Author   MCNEIL R  ISBN   9780749443641  Add to shopping cart   
Publisher   Kogan Page  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2005 Type   Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at [pound]118 million per annum, yet there has been little published on this important area. This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.

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