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Title Details

RRP / List Price: $37.99

Title   BE Brands Creative Brand Revolution 

ubiq Price: $34.19

Author   HAMMOND Simond  ISBN   9780731404551  Add to shopping cart   
Publisher   Wrightbooks  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2006 Type   Go back
Publication Year   2006 
Subject   Business & management 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Explores how the great brands in Australia and worldwide are already doing under the 3 BE scorecard. A checklist and easy guide to BEinventing your business. Be Brands if THE methodology being used around the boardroom to reignite organisations. Be Brands explores how the great brands in Australia and worldwide are already doing under the 3 BE scorecard. We will find that the really successful ones are embracing it, without even knowing: Bodyshop, Boost, Apple, Virgin, Harley, Caterpillar, Hillsong, Qantas, Cadbury, Working Dog, Oakley, Rip Curl, VW, Harley, etc. Local living examples from SEE's portfolio will be used, such as the rejuvinated NAB, the reignited Sportsgirl brand, the launch of the National Gallery of Victoria. Best of all, readers will see how the simple formula can be applied to the reader's business through this book. A checklist and easy guide to BEinventing your business are included.

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