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Title Details

RRP / List Price: $0.00

Title   Brand Babble 

ubiq Price: $0.00

Author   SCHULTZ  ISBN   9780538727143  Add to shopping cart   
Publisher   South-Western  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2003 Type   Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field and shows professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. The book explodes the myths and misconceptions that have developed as branding has become a hotter and more lucrative area for consultants.

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