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Title Details

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Title   Advertising Concept Book : Think Now Design Later 

ubiq Price: $0.00

Author   BARRY Pete  ISBN   9780500516232  Add to shopping cart   
Publisher   Thames & Hudson  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   2/2012 Type   Go back
Publication Year   2012 
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations.

Featured in the July 2012 Business newsletter.
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