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Title Details

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Title   Advertising Cookbook 

ubiq Price: $0.00

Author   SLATER  ISBN   9780473111182  Add to shopping cart   
Publisher   Tomorrow's Business Publishing  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/2007 Type   Go back
Publication Year    
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis The Advertising Cookbook cuts through advertising mumbo-jumbo & nonsense. In this book you'll find a goldmone of explanations, ideas & solutions to help you sort out advertising "wheat from the chaff &, as a result, do better advertising.

The Advertising Cookbook will help you to, sell more to active & inactive customers; find new customers; judge the value of advertising & promotional options; cut advertising waste & increase profits.

Paul Slater is the founder & principal of marketing specialist Tomorrow's Business.

Featured in the August 2007 Business Books newsletter.
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