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|Author||ISBN||9780473111182||Add to shopping cart|
|Publisher||Tomorrow's Business Publishing||Group||Commerce/Law||View shopping cart|
|Binding||Paperback||Category||Marketing||Terms and conditions|
|Stock Status||Not currently in stock - contact store for availability|
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|Synopsis||The Advertising Cookbook cuts through advertising mumbo-jumbo & nonsense. In this book you'll find a goldmone of explanations, ideas & solutions to help you sort out advertising "wheat from the chaff &, as a result, do better advertising.
The Advertising Cookbook will help you to, sell more to active & inactive customers; find new customers; judge the value of advertising & promotional options; cut advertising waste & increase profits.
Paul Slater is the founder & principal of marketing specialist Tomorrow's Business.
Featured in the August 2007 Business Books newsletter.
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