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Title Details

RRP / List Price: $40.99

Title   KFC in China Secret Recipe for Success 

ubiq Price: $36.89

Author   LIU W  ISBN   9780470823842  Add to shopping cart   
Publisher   Wiley-Blackwell  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   1 Type   Go back
Publication Year   2008 
Subject   Business & management 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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