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Title Details

RRP / List Price: $35.99

Title   China CEO Voices of Experience from 20 International Business Leaders 

ubiq Price: $32.39

Author   FERNANDEZ & UNDERWOOD  ISBN   9780470821923  Add to shopping cart   
Publisher   John Wiley & Sons, Ltd  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   1/2006 Type   Go back
Publication Year    
Subject   Business & management 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Heading to China? China is a 'must win' market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.

Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of: Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at The Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.

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