ubiq logo - link to home page
Searching tips
  
YOUR BOOKSTORE ON CAMPUS - 100% STUDENT OWNED
University of Auckland (Ph 09 306 2700 option 1)
AUT - City & South (Ph 09 306 2700 option 2) & North (Ph 09 306 2700 option 3)
Unitec - Mount Albert Campus (Ph 09 306 2700 option 4)
Head Office / Distribution Centre / Online Orders (ph 09 306 2700 option 5)
Also servicing NorthTec, Toi Ohomai Institute of Technology and WITT (Ph 09 306 2704)
Home | About Us | Contact Us | Email Us | Account Holders Log In View Shopping Cart  
DISCOUNT OFF RRP / LIST PRICE ON MOST ITEMS FOR EVERYONE - NOT JUST STUDENTS!
University of Auckland, AUT, Unitec, NorthTec, Whitireia, WinTec, WelTec, WITT, Massey University, Victoria University, Canterbury University, Otago University,
Te Wananga o Aotearoa, Toi Ohomai Institute of Technology, Open Polytechnic, Christchurch Polytechnic, UCOL, Otago Polytechnic, independent tertiary institutions, etc

Title Details

RRP / List Price: $45.99

Title   Brand Bubble The Looming Crisis in Brand Value & How to Avoid it 

ubiq Price: $41.39

Author   GERZEMA & LEBER  ISBN   9780470183878  Add to shopping cart   
Publisher   Jossey Bass-Wiley  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1 Type   Gen Floor Go back
Publication Year   2008 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis How to use brands to gain and sustain competitive advantage. Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong - these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands - and tomorrow's - have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful 'energized differentiation'. Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Featured in the November Business Books newsletter.
To receive this newsletter regularly please email us with your name and contact details.

Add title to shopping cart | Can't find what you are looking for?

Prices on out of stock titles
are subject to change.
View shopping cart | Delivery Policy & Charges | Terms & Conditions
Guide to Searching | Links| Facebook
webmaster@ubiq.co.nz