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Title Details

RRP / List Price: $130.00

Title   Advanced Sales Management : Handbook and Cases 

ubiq Price: $117.00

Author   ORR Linda  ISBN   9780415886529  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Management  Terms and conditions
Edition   1/2011 Type   Go back
Publication Year    
Subject   Sales & marketing 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge. The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software.

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