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Title Details

RRP / List Price: $91.99

Title   Cultural Tourism 

ubiq Price: $82.79

Author   DU CROS Hilary / MCKERCHER Bob  ISBN   9780415833974  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   2 Type   Go back
Publication Year   2014 
Subject   Tourism industry 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.

Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Featured in the February 2015 Business Books newsletter
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