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Title Details

RRP / List Price: $91.99

Title   Cruise Operations Management : Hospitality Perspectives 

ubiq Price: $82.79

Author   GIBSON Philip  ISBN   9780415699532  Add to shopping cart   
Publisher   Routledge  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   1/2012 Type   Go back
Publication Year   2012 
Subject   Tourism industry 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis I>Cruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first edition of this book, there have been many important developments in the industry and this new edition features revised chapters on: contemporary cruise operations cruise geography itinerary planning health, safety and security maritime issues and legislation. In addition, there is a new chapter on 'Cruise Management Resources' intended to be of benefit to research students. Cruise Operations Management presents a range of issues illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated with cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. They include 'Roles and Responsibilities on a Cruise Ship', 'Customer Service Systems and Passenger Profiles' and 'Managing Food and Drink Operations Onboard'. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can 'dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

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