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Title Details

RRP / List Price: $72.99

Title   Advertising Myths The Strange Half Lives of Images & Commodities 

ubiq Price: $65.69

Author   CRONIN A  ISBN   9780415281744  Add to shopping cart   
Publisher   Routledge  Group   Sci/Hum. View shopping cart
Binding   Paperback Category   Sociology  Terms and conditions
Edition   1/2004 Type   Go back
Publication Year    
Subject   Advertising 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In "Advertising Myths", Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns.

Contents:
List of plates Acknowledgements List of abbreviations Introduction 1. Images, commodities and compulsions: consumption controversies of the nineteenth century 2. Advertising as site of contestation: criticisms, controversy and regulation 3. Advertising agencies: commercial reproduction and the management of belief 4. Animating images: advertisements, texts, commodities 5. Advertising reconsidered Notes Bibliography Index

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