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Title   Anatomy Of Buzz Revisited 

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Author   ROSEN E  ISBN   9780385526326  Add to shopping cart   
Publisher   Doubleday  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1/09 Type   Go back
Publication Year   2009 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis How do people decide which car to buy, which book to read, or which movie to see? Buzz. But what exactly do you do to get buzz going? Among this book's many insights: * Most buzz is positive. There are concrete ways to get more of it * New opportunities in the era of MySpace, YouTube, and blogs *The latest research on buzz, based on one-hundred new interviews with leaders in the field, practitioners and consumers One of the first smart, single-topic business books to cross over to a general audience, "The Anatomy of Buzz" paved the way for other books about word-of-mouth marketing. Authoritative, surprising, and comprehensive, THE ANATOMY OF BUZZ REVISITED" "is essential for anyone who is interested in getting their message heard.

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